A random day on the ‘Imagineering Roller coaster’… getting up at 8.15am, having a breakfast that will keep me energized till 11.30am. 9.45am, chatting to the classmates about stupid stuff, having a laugh and meeting a new face (the lecturer of the day). 10am Another day starts, with some interesting introductions, all eyes on the lecturer.
11.30am Inspired, walking towards the coffee machine discussing all the information we’ve just took in. 1pm Time for another energy boost called lunch. ‘Why can we never talk about something else?:)’ Imagineering, RMC, Creativity, Imagineering, RMC, Identity, Imagineering…. Lunch is supposed to be re-energizing, not here! Lol
2pm: Back to class.. joined by a bigger cup of coffee. Workshops, eyeopeners, writing down notes, discussions, interaction, presentations and more. 3.30pm The coffee machine + toilet is calling!!!! 5.pm Walking towards our bikes, talking, living, and breathing the topic of the day. The evening still about Imagineering… I always thought people who spend their evenings voluntary on studying, reading and searching the Internet are crazy. My brother, mum, dad, boyfriend, girlfriends know all the ins and outs about Imagineering cause I am breathing Imagineering, can’t stop talking about it and they are even considering the course next year. Luckily I can find the discipline to stop myself and find a few hours/day every week to check out.
This week:
Whenever we enter the classroom on Monday-morning, the smiling faces of my colleagues light up the room. You can feel we are all excited to hear what's next. I keep being surprised by the variety of the subjects that pop up every week. Hans Bouwknegt and Semiotics last week, this week Robert Bood and Scenario Thinking...on Monday.
Robert showed us examples of his own experience and had us perform workshops together. The essence of scenario thinking in my words is to look for all the possible scenario's in the future and adapt your organization towards these scenario's to be ahead of the competition and stay innovative. Geoff Maree let us think about ourselves and what we define as creativity on Wednesday. This day was very inspiring and this coming Monday he will be in school with Marco Bevolo.
Kaj Morel… Identity marketing. Very interesting, we started the day with presenting each other. But not in the regular way of course!! This time the assignment was ‘present your fellow student as a brand’. Some came up with stories about the other, keywords of the so called brand.
We had a practical workshop in asking questions to your application company. Kaj gave us the questions and they were really good in getting the real identity. The questions gave ME a really new insight in identity marketing and/or Imagineering. Identity should be known in order to be appreciative and vibrant. Same in the personal life. If people lose themselves…and don’t know what their real identity is anymore they struggle to seek for their identity. We are all identities and relate to each other through these identities. Psychologists lead these people back towards their identity to relate to the world and others again. Consultants are these “psychologists” in the business world. Whenever businesses tend to lose their core identity some objective outsiteforce needs to lead them back to that identity. Yesterday we preformed all the workshop techniques from Thursday on the application company of Karim. For the first time I saw the effect on people and how we really CAN use these techniques in practice.
This is only 1/40 of what we’ve heard and practiced today, it’s consuming your mind. In a positive way, it inspires, motivates, stimulates and is overwhelming to structure within your head.
For me the challenge in this course lies in ‘how to process’ all this information and make it my own. Next to this bulk of great information I try to read my book ‘ The Creative City’ by Charles Laundry. This also is very interesting because it is related to my application company which is a city. The application company is an adventure on itself, speaking to all the stakeholders, experiencing the passion for this city, the debating about the build up of these coming months etc. Etc…
My day to day life has changes intensly since I took this ride called ‘ the imagineering rollercoaster’. This roller coaster is taking another turn every other day and I might not be able to get off until next year September… then the theme park ‘The dream called imagineering’ will open it’s doors to me.
Are you in for a thrill?....:)
Article Tip: Barnham, C. 2008. Qualis? From theory to practice. Qualitative Market Research: An International Journal, 11, 414-424.
www.carlijnsimons.com
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