The moment of the truth: Monday the 12th of October from 15h30 till 17h15. Within those hours were the presentations of three different concepts, which were kept really secret for each other. But all have the same intention: to share the knowledge of popular management books. I was pretty exited to hear the other presentations (and to do our own), because we will choose the best concept and implement it directly so that the concept will be up and running when the first book presentations will be held (in the week of November 16).
Because of the high potential of all three concepts, I may not present them on this blog in detail (since they’re not patented yet). So I will just give an idea of what the concepts were.
Group 1 started with the introduction of a nice viral marketing campaign and they explained their concept via the ABCDEF-model (with emphasis on the Brooding phase). They came up with a type of interactional reading.
Group 2 (myself) explained their concept via the ABCDEF-model as well and put emphasis on the Concept phase. They came up with a way to facilitate reviews and physical meetings of interested managers.
Group 3 came up with a concept that involved us as students in sharing the contents of popular management books.
We actually didn’t really do a voting for which concept would win this ‘pitch’, but instead we formed a group of members of all three groups. The best idea to reach our goal (spreading the knowledge of popular management books) is probably a combination of all three concepts.
The key is to make it work and hopefully exploit it in a way that we can be real entrepreneurs and earn some money with it. That is... if the management books don't show us how to do that!
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