A little piece about what's on my mind



A little more than a year ago, I bought a pair of running shoes. I had a room in Leeuwarden at the time and, since my life as a student was starting to develop some physical evidence, I figured it would be nice to do some running in the evenings. Before I knew, the summer holiday arrived and I had to look for an internship for the following year. I soon found one at a small record company in Den Bosch. This company was run by one man and had no other employees accept for two interns. There was also no such thing as an office or something, business was done at the kitchen table or standing around the computer in the attic. Together we decided that the two of us could do our work from our homes, and we would meet in Den Bosch once a week. Having no need to stay in Leeuwarden, I gave up my room and went back to living with my parents.
With not a lot of work in the first 7 months of my 10 month internship, I found myself hanging around the house, wondering what to do. It would have been great to do some running a couple of times a week, but I ended up spending most of the time behind my computer and slightly too much time in bed. I found our bumpy quarter-of-a-mile driveway quite discouraging, as well as not having someone to run with.
The year went by and I got this feeling of guilt every now and then, when I came across my shoes. Until I decided to wear them whenever I had to go somewhere. This summer, my running shoes have taken me to pubs in Utrecht as well as beaches in Biarritz, France. Most of the time not faster than your average grandmother. If so, on the throttle of my car.
Last week, the moment was there. Me and my girlfriend drove to the forest and ran (with intervals) for about 45 minutes. She turned out to be the perfect running mate. It all went great and when we got home we decided we would really like to do this at least twice a week. Now here's my situation:
I live in the country-side near Meppel, Drenthe. The Imagineering Academy is in Breda. In between is, well, the Netherlands. I get up at 6 AM to go to school, and when I get home around 9 PM, I'm too tired to do anything else but to have something to eat and go to sleep. I spend 3 hours in the train to get to Breda and another 3 to get back home. It's hard to describe what it does to ones body, to be sitting in an uncomfortable chair in a train that accelerates and stops every ten minutes, but I think it can be summarized as constantly feeling the urge to move. To exercise. To run… BUT NOW I CAN'T!

The Imagineering-way of thinking includes the idea that people buy certain goods in order to achieve a certain personal transformation. I bought my shoes with the goal to lose some weight and work on my stamina. In my experience, the effect was rather, let's say, limited. Now I often get the chance to think about them, think about the opportunities I had to use them, and the chances that will come. Is their value lost? No. It's just a different kind of value. Somewhat… spiritual.

My name is Niels van der Haven and I will be posting on this blog this week. Tomorrow will be my second day at my application company, I'll tell you more about that later.

Guest lectures

One of the things I do like very much about this Master study is a weekly guest lecture presented by an authority in the field of Imagineering. Last week we welcomed Professor Koen vandenbempt from the university of Antwerp and he guided us into the field of strategic innovation. This week we welcomed Professor Ton de Leeuw, who was teaching till his retirement ,3 years ago, at the University of Groningen. As he pronounced his hobbies still are in the field of Research Methodology and Organizational Change.
To prepare this guest lecture we had to read an academic article with the title “Answers for questions to come: reflective dialogue as an enabler of strategic innovation”. In my humble opinion a tuff paper with lost of words in which the message would have come better across with less words.
After a short personal introduction Mr. Ton de Leeuw guided us through the process how to start your project at the application Company. He emphasized on the ways you can come up with questions. Where does the language from questions come from? We did some practical test with Q&A with a fellow student. During and after the break had had to make an assignment in combination with the prepared article. In small groups we had to raise & formulate questions about the article and how we could use the content in combination with our Application Company. In small group we came up with a model in which we combined the 3 basic blocks of the article: mental maps, reflective dialogue and strategic innovation. We all struggled with the content and set up of the article and it was quite a relieve when Professor de Leeuw told us his personal view on academic articles. "Always try to find your own words in which you can explain the message of the academic article to your grandmother in a way she can understand the raised topic”, he adviced. I was very happy with this approach since I’m quite a practical person with not a great appetite for academic words. Communication is, my background and I always try to find the words through which 'my' audience gets the message. And this is in line with the advice of Professor De Leeuw.

At the end of this interesting day I asked Mr. De Leeuw what he personally thinks about Imagineering. He told us that in the beginning he taught it was a bit vague. Since he’s an engineer he did look for the connection between Imagineering & Engineering, since Imagineering is a composed word. But now after a few years he explains the position of Imagineering by making a comparison between Marketing and Imagineering. A marketing question is: How can I control my client? an Imagineer will ask : How can the client control the organization (or you)? At that time is was already 5 pm, the end of our day at the university.

I like to stop todays contribution to the Imagineering blog with a nice hint from Professor De Leeuw. If you want to relax a second connect to You Tube and get inspired by the Bach Duo
http://www.youtube.com/watch?v=fZD8W2nO1lY

after watching….just a sustainable thought….
Looking at this clip I was fantasizing would it be possible to combine this way of playing the ‘piano’ with the cool sustainable dance floor in the Rotterdam Club Watt ... http://www.youtube.com/watch?v=6Xu7hO7G4n8
and more energy.... Energy generating dance floor: http://www.youtube.com/watch?v=rzb3VFi3Sew

… and a co-creation idea ….. yesterday I saw at the 8 o’clock news an item about a new aerobic wave: Zumba. Enjoying the Bach duo clip I was thinking about a combination of Bach on the floor & Zumba. Have a look at Zumba @ San Jose Convention Center http://www.youtube.com/watch?v=7ziHDH7YV2g

To be continued …

Living in two worlds

Being a master student now is quite different with my student life back in 1980. The main reason for the difference as I experience it is the feeling of a ‘double life’ in the recent situation. After being the owner of a communication consultancy for almost twenty years it is a new experience to be back at school for 3 days a week, having lots of homework and regular assignments and I also want to keep an eye on the running business. I’m really happy & blessed that I found a loyal & very trusting friend & colleague who is taking the business lead for the next 12 months. But although we agreed on this is it difficult for me at this stage to disconnect. However being hooked at my communication office & work and taking the warnings from the teachers and old Master students (about the heavy study load) seriously I see it as a personal challenge to keep things in a healthy balance.
For me there is a third important aspect to deal with and that is a good balance between private life next to study and the ongoing business. Back in the 1989 my only ‘concern’ was having a great learning time with a enthusiastic group of student-friends and a nice room in an enjoyable student house. Now I travel by train between Nijmegen and Breda which also is time consuming. Although this is only my third week at the University it is very expiring being here. Seeing new and also welcoming old teachers from the previous NWIT period is great. So far they are all very engaged to this unique master concept. The study material in English is another challenge. Due to the fact that we have to read at least 15 academic articles per week (besides study books) my list of new English words is growing day after day and so is my understanding of the language. Besides the international character of the class I do appreciate this aspect of this international Master class very much. So far so good.

a new kid on the blog


Dear readers this is my first blog attempt. Let me introduce myself in a nutshell. I'm one of the 17 students for the Master of Imagineering at NHTV 2009-2010. I studied already once succesfully at the pre NHTV University for tourism NWIT from ... 1980 till 1984. I must admit it took some guts to start again 25 years after graduating. But here I'm ... back in a new area, with lots of new (digital) tools, some of my fellow astudents experience these tools as toys, but for me this is the biggest challenge. I'll take you with me on my journey this week. Are you ready to join me? ... enjoy & get inspired. Wilma

Seeing is believing!... Or not?

Innovation is now more important than ever. But why is it that hard to break free from our regular thinking? Since the industrial revolution we have created our current mindset and for many years this has been the status quo.

This means that we are used to think into certain dominant business recipes. If you are not able to realize this it is impossible to find new solutions. You will be trapped in your own thinking world. Therefore we need to implement a more explorational approach towards our business.

We need to find a new way to build bridges, a new way to look at our world. Therefore we need to throw away our believes, because they influence too much what we are able to see. Everything we see around us is created with our industrial mindset, which doesn’t make this an easy task.

But to experience this there is a nice experiment which in psychological context is called the ‘Stroop effect’. The only thing you need to do is read aloud the colour in which each of the following words is printed. DO NOT READ THE WORDS.



As you will experience this is quite hard to do. It is this hard, because your world is built upon the English or your own language. Now try to do it again but now the words are written in Greek. A language you probably not know and therefore have no beliefs about.





You will see it is easier now! This proofs that what you see is influenced by what you believe and therefore seeing isn’t just believing!

Rob - Future Master of Imagineering

Back to the Future

From ‘Newton’ to ‘Chaos’. With the new communication tools which are available to us, we can re-shape our world. We only need to be ready and embrace it!


With Imagineering we will focus on the journey towards this new world. We will explore new roads and try to break free from our industrial logic. This way we will find different flowers and plant these seeds. We will also create new lenses and use new insights.

A nice metaphor is the way we have been creating robots. In the last years robots were there to help us making life easier. These robots are electric machines which have some ability to interact with physical objects and are given an electronic script to do a specific task or do a whole range of tasks or actions.

But in this new world a robot needs to show emotions too. They need a little heart. Therefore this new version must have the ability to perceive and absorb data differently. Almost in a way we as humans do.

Bottom line is in order to survive in the future we need to find a way to measure intangibles as love and happiness. This way we can implement these into our processes and will we be able to really add value with our businesses and therefore create a more beautiful world!

Rob - Future Master of Imagineering

BREDA you later

It is the September 11th, 2009, in Breda. The Imagineering Masterclass of 2009-2010 has ‘checked-in’. This year a nicely mixed group will be given the tools to create beautiful worlds. But to actually transform the world, we first need an inner look towards ourselves.


I think that is what this Mastercourse is all about. Finding your own way to add value to people. Obviously you would say that within one week we can’t do a lot. But Imagine…

• That we can make a difference
• That small things can have a great impact
• That people are more connecting
• That you are able to re-open your eyes
• That random words create wonderful images
• That life is shared in new ways
• That love has many forms
• That there always is light
• Imagine…

An open-minded and positive approach will help us all to shape our journey. Therefore it is nice to see that our class of 2009 -2010 consists of different people with different backgrounds and different histories. This way we can share knowledge and beautiful stories.

Are you ready to check in too??



 Rob - Future Master of Imagineering

FAQ

What is the purpose of this blog?

The "alchemists of co-creation" blog is a  platform where the Master in Imagineering students of the NHTV can share their thoughts, opinions and everyday experiences as a student in the Imagineering Academy. Each student chooses their own format and uses their own style to express themselves. Through this online platform, potential students interested in the Master course can gain an insider's perspective into what it's really like.

What does the Imagineering course involve?

To find out more information about imagineering and the Master course, go to http://www.imagineeringacademy.nl/.

Contact Us

For more information about the Academy of Imagineering, you can go to http://www.imagineeringacademy.nl/.

For comments & suggestions on the blog, you can send an email to the administrator at 071265(at)nhtv.nl.

To see some videos about the Master in Imagineering, see the YouTube Channel of the Academy: www.youtube.com/user/ImagineeringAcademy.

About Us

The 2009-2010 Master in Imagineering class blogs about their experiences during the course. Every week at university, one of the sixteen students takes on the authorship of the blog and writes about his or her own perceptions & thoughts. Here is a little bit about each of them:

Carlijn Simons
I started off as a Tourism and Leisure student, lived in the US for a year, then came back and started at the Academy for Leisure and did a minor in Imagineering in my final year. A long road with only one goal in mind, searching for MY ultimate destination in life. This Master program gives me the chance to put my mind to the test. The best part of all is analyzing all this information and making it your own. For the first time in my studying career all the information I read and listen to are interesting to me.The interaction with other professionals and students from all over the world, the discussions about the way we look at the world and how we all grow and learn keeps me motivated.
There is a small bestselling book that really struck me, because the title put my vision on life into words. If you do not own the book yet, give it a chance because it is worth it: It's not how GOOD you are, It's how GOOD you want to be. (Paul Arden, 2003)

Jessica Alink

Hi, my name is Jessica Alink, born on the 10th of Januari 1986 and a Media & Entertainment Management graduate. My ambitions are to get married and become a mum, but before that I want to apply my Imagineering knowledge, preferably outside of cold and rainy Holland.






Bram van Boekholt
After graduating in Commercial Economics (Marketing Management) I was doubting what to do. Traveling didn't necessarily give me insights in how to spend the rest of my life (although seeing as much of the world is an ambition), but being part of the organizing committee of the World University Championship Cycling 2008 did. I experienced that organizing a world championship from scratch can not be done only via a standardized process, especially not an event for young people. It involves creating a platform for people to contribute to 'our' (and so 'their') success. And after some more traveling I decided to enroll myself to the Master in Imagineering to make this mindset my own.

Kishore Menon
*********************************************************
I was in search of happiness for a long while,
then I stopped seeking and I found.
for me,
Life is a beautiful story, one gets to co-author
*********************************************************
:-) kishore

Jennifer Dahm
Hallo!:) Ich bin Jenny aus Deutschland., 23 Jahre alt und seit 2006 Studentin in Holland. Well, now I am actually the only German in this course but I still love to go to school! Why? Because of the ambiguity and creativity in this course. My classmates and me share the fact of an open and creative mindset, which makes co-creation a great experience! No matter in which way – be it business or personal, we come along very well! I even made some good friends in a short period of time which is just great. My dream was and still is to be significant to the world. Okay, that is far-fetched. Let me say it like this: I want to make a difference, be it just for one person. I want to facilitate others to create meaning in their very own way in order to share this with others. This is not only valid for persons, but also for companies because they belong to us in this ever-growing network society.

Bobby Verlaan

Who does enjoy life? Who does make meaning for themselves and tries to be meaningful to others? I like to take the human perspective in organizations as a starting point. Too many times I see things go wrong because procedures prescribe us to act as an robot to the other. That's one of the main reasons why I chose to follow the Master in Imagineering. I acknowledge the experience of an organization is the most important holistic way of thinking of the service a company is offering its clients. That's why trying to positively redefine
the service with the organization itself is an exciting and meaningful future job to me.
Lieke van der Zanden

I like the word WOW! Wow when something new happens. Wow, when you meet someone inspiring. Wow, when you reach something you never expected of achieving.


Wow is inspiring, it surprises me, it gives me a certain feeling, that motivates me to search for new Wow experiences.

Wow is different and special for everybody. Creating a Wow is challenging. To me Imagineering has the WOW factor. My new challenge is the Imagineering challenge to create a new WOW….